Great Taste 2015 announces new stars and ICHAI is a winner!
The world’s most coveted blind-tasted food awards, Great Taste, has released the Great Taste stars of 2015 in August and ICHAI is amongst the producers celebrating as our extremely popular Ginger Chai (Blend No. 3) is now able to proudly carry the little gold and black Great Taste logo.
The Great Taste logo is a signpost to a wonderful tasting product
Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, restaurateurs, producers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. When a product wears a Great Taste label it carries a badge of honour but more importantly, the Great Taste logo is a signpost to a wonderful tasting product – hundreds of judges have worked tirelessly to discover the very best, through hours and hours of blind-tasting a total of 10,000 different foods and drinks.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with branding and packaging ignored. Whether it is cheese, ale, steak or chutney being judged, all products are removed from their wrapper, jar or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of an award.
The panel of judges included Masterchef judge and restaurant critic Charles Campion, TV presenter and cook, Aggie Mackenzie, Great British Bake Off winner, Frances Quinn, Masterchef the Professionals finalist, Adam Handling, food buyers from Harrods, Selfridges, Waitrose and Marks & Spencer, and chefs including James Golding, Chef Director of The Pig hotel group.